Sourcing
Identify and qualify manufacturers able to meet market expectations precisely.
Sourcing · Business Development · Distribution
Your products in
the right channels.
Smarteden supports manufacturers, suppliers and retailers from product selection through to distribution, in France and internationally.
Discover↓25+years of commercial experience
15 M€in revenue · Pappers source ↗10+major retailers trust us
Our role
An operational partner turning an offer into a commercial opportunity.
We connect the know-how of SMEs, the needs of major accounts and the realities of the field. Our team covers the entire commercial chain: selection, positioning, negotiation, distribution and logistics monitoring.
Every assignment starts with a precise understanding of the product, target market and right channel. The goal: a coherent, clear and sustainable route to market.
Our expertise
From selection to market launch.
Practical commercial support to develop the right flows with the right partners.
Development
Structure the offer, its positioning and its commercial proposition before launch.
Trading
Streamline the purchase and resale of FMCG products and premium brands in France and internationally.
Excess stock
Unlock value from stock through coherent channels without weakening the brand or its partners.
References
Trusted by leading players.
Relationships built with leading French and international grocery retailers.
International reference · Cambodia
From Cambodia to the right French channels.
Hands-on experience in sourcing, supply-chain development and access to the French market.
Bringing high-potential products to market.
Since 2024, Smarteden has supported the export of Cambodian cashews and dried mangoes to France. This first success opens the way for rice, pepper, palm sugar and other high-potential products.
6 000+sales networks in France
10-15target products to expand the range
SMARTEDEN / MANUFACTURERSLISTENING · SELECTION · FOLLOW-UP
For SMEs & manufacturers
Give your offer the place it deserves.
Smarteden analyses your range, clarifies its commercial proposition and identifies the channels where it can create lasting value.
- Range and production-capacity analysis
- Commercial and logistics qualification
- Introductions to relevant buyers
SMARTEDEN / RETAILERSFRANCE · EUROPE · INTERNATIONAL
For major accounts
Build a coherent offer, not another catalogue.
We source according to your margin, quality, availability and timing objectives. Every product serves a precise offer strategy.
Discover retailer support“Select less, select better and make every partnership last.”
Our approach
A proven method, from idea to market.
Frame
Clarify your objectives, markets and constraints.
Source
Select the products and partners that are genuinely relevant.
Align
Validate the offer, price, channel and timeline.
Deploy
Manage commercial and logistics execution over time.
End-to-end support
A 360° perspective.
Controlled execution.
SourcingIdentification and qualification
CommercePositioning and negotiation
LogisticsFlow coordination and monitoring
Leadership team
Field experience, with a personal touch.
Two direct points of contact actively involved in developing and managing every partnership.
Founder & CEO
Laurent Strauch
Smarteden leadership, commercial strategy and development of manufacturer–retailer partnerships.
Commercial strategySourcingPartnership leadership
Key Account Manager
Stéphane Duprat
Key-account development, retailer support and operational coordination of commercial opportunities.
Major accountsNegotiationCommercial monitoring
Explore a partnership
Tell us about your offer.
Tell us about your business, products and capabilities. Our team will review your proposal and, where relevant, suggest an initial conversation.
l.strauch@smarteden.fr+33 (0)6 35 11 48 17